AUTHORITY BUILDING
CARE FEATURES
Authority Building
Authority building must not be confused with online branding. The former is a broader concept, in which the website owners are supposed to take their current branding to next level by making their brand appear as an authoritative figure in the digital industry. It is about getting your business and services a high level of exposure through different marketing activities – be it social marketing or search engine optimization.
Remember that authority building involves a lot more than setting up a blog. We at Digitalgeeks.ca have helped many brands with authority building and online branding services. We have a team of qualified SEO and social media marketing experts that help companies get the best possible exposure in the digital world. Our main objective is to get your website on the first page of the search results. Here’s how we help build brand authority for you.
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Guest Blogging
Google bots consider your website relevant and useful if your content is backed by high-authority websites. The main idea here is to find the leaders in your industry and send a pitch for guest blogging. Blogging opens up many opportunities for businesses to grow. However, you must not limit your talent to blogging on your website only.
We help you reach out to other websites so that you can post quality content on other blogs and generate quality backlinks. We research websites that look relevant to your industry and send a well-crafted pitch asking them to send you a backlink in return for a guest blog. We keep a record of the websites that your competitors have used for guest blogging and help you reach out to these websites efficiently. What sets us apart from other digital marketing agencies is the fact that we use smart and effective techniques to convince the blog owner that your post will build audiences’ engagement.
A Consistent Brand Image for all Profiles
One of the key components of branding is maintaining consistency across all your social profiles. We know the importance of being consistent on social media, search engines, emails, and other marketing tools. Our SEO specialists create a profile that not only resonates with your brand but offers a high level of consistency across all your social profiles.
Not only do we offer you the tips for maintaining consistency on social media, but we build Facebook ad campaigns to help get your brand across a large audience in the easiest way. We believe that your social media presence is as important as search engine optimization, and the more you keep yourself available on social sites, the higher the chances you will build brand authority in no time.
Competitive Analysis
Another important part of building your brand’s image is running competitive analysis. The in-depth competitive analysis is mainly used to give you an idea of where you need to improve your marketing strategies to grow your brand online. There is a lot more to competitive analysis than researching your top 10 competitors and checking their recent blogs.
It has to be comprehensive research, which includes the details of your competitors’ backlink sources, their marketing strategies, social media profiles, type of content, and other strategies they have implemented in order to drive traffic to their websites. Another reason why competitive analysis is important is that it gives you insights into your competitors’ weaknesses and strengths.
It also helps you learn more about your competitors and what can be done to outperform them in the long run. Not only do we help you identify your competitors, but we give you the details of your competitors, the strategies they focus on, and their branding. This information will help develop a solid marketing strategy that not only beats your competitors but improve your authority.
On-site Content
Content is king! It is the only way you can build your brand’s authority by keeping your customers up-to-date with the latest information around trending topics. You need to focus on the customers’ pain points to get a better understanding of the type of content they are looking for. Our SEO specialists help you develop a content marketing strategy that helps you secure a high rank on search engines while providing your viewers with quality and informative content.
From keyword research to competitors’ analysis and from backlink profiles to on-page and off-page SEO optimization, we handle all aspects of marketing for you. We highly recommend blogging to our clients, as it is one of the effective ways to appear as an authority figure and a thought leader. By sharing informative and useful content, you can drive high traffic to your website and build audiences’ engagement. We also help you with on-site SEO optimization to ensure that your website gets a high rank in the search engine. Our goal is to drive your website up on Google ranking. The higher your website ranks, the more traffic it will receive, and the higher the conversion rate will be.
Use External and Internal Linking Strategy
Digital Geeks have helped many brands in building brand authority and branding. We believe that promoting others’ business is important for your success. You need to add links pointing to your competitors’ websites in your content if you really want to get backlinks from others. It is a give-and-take strategy. The external links on your website that direct your viewers to other websites matter. You must research your niche properly before crafting content around it. Once you have done the research, create high-quality content, and add a couple of links pointing to the high-authority websites. Make sure the links you add to your website are relevant to your industry. As the external and internal link-building strategy you follow has a significant impact on your brand’s authority. In fact, link building is the first thing Google takes into consideration when ranking your website. The more links you generate, the higher will be the authority of your website.
Hire us to get access to a qualified team of professionals that use a combination of techniques to build your websites’ authority.
Afoordable
Our Pricing Package
Basic Plan
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SEO Audits
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SEO Management
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SEO Copywriting
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Link Building
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Site Migration
Standart Plan
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SEO Audits
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SEO Management
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SEO Copywriting
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Link Building
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Site Migration
Premium Plan
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SEO Audits
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SEO Management
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SEO Copywriting
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Link Building
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Site Migration
ANALYSIS
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