KEYWORD RESEARCH
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Keyword Research
Keyword research may sound as simple as searching for the keywords that your competitors are ranking for in search engines. But, it goes deeper than that. You can’t just use the random keywords that pop up on the Google search bar when you type your industry-specific phrases.
Websites are optimized for keywords, i.e. the phrases that will help your audience find your website. DigitalGeeks.ca has been offering top-notch keyword research strategies for small and large-scale corporations. We have the resources and tools to conduct in-depth keyword research and find the best and most suitable keywords for your website.
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We believe that keyword research is about understanding your audience, knowing what types of queries they type in the search bar, and the type of content they are expecting from you. It is also about using a mix of different phrases and terms to form a long-tail and less-competitive keyword that has a high chance of ranking on the first page of the search results.
Without an effective keyword strategy, you cannot optimize your content for search engines. Not only does keyword research help rank your website in search engines, but it gives you a basic idea of the topics you must write about. Besides, the keyword is key to a successful marketing campaign. We know how important your digital marketing and SEO campaign is for your business. We help grow your audience by optimizing your content for the right keywords. Here’s how we help develop the best keyword strategy for your business.
Research Your Target Audience
Our team works closely with you to identify your niche and get a better idea of your target audience. There is no point in using random keywords that receive a lot of competition and have a very high search volume. To secure a high rank on Google, your focus must be on the keywords that your audience will use when they look for your products and services. Your goal is to get your brand on the first page of the search results.
That’s what we help you with. Our keyword research process starts with researching your audience and understanding their goals. We use social media, forums, support groups, and other platforms to get insights into your audience’s preference and the types of phrases they use in their day-to-day lives. Our team conducts thorough research to help you reap the best results.
Analytics and Keyword Research Tools
We combine manual strategy with the advanced and paid keyword research tools to get a compiled list of the keywords that are in use now. After reviewing the list, we narrow down the options to the most suitable and high-quality keywords that will help you rank better and high in search engines. We develop a keyword research strategy based on the latest keyword ranking trends. We have access to the industry’s best research tools that help us find a list of the latest keywords that are performing well in search engines.
Research Your Competitors
As mentioned earlier, keyword research isn’t about using a couple of research tools and narrowing down your options to the best-performing keywords. It’s rather a complex process. Our research does not end with searching for the basic keywords for your brand, but we analyze your goals, check out the phrases and terms your competitors are using, and implement the best keyword strategy for your business.
Whether you are using it for SEO or PPC advertisement, the keywords you incorporate into your site will have a profound impact on your overall SEO marketing strategy. After competitor analysis and thorough keyword research, we come up with a list of the best keywords for your business.
Local Keywords
In addition to finding keywords for the evergreen content and blog posts, we help you build the best keyword strategy for your local SEO. If you operate in a particular area and plan on driving traffic to your brick-and-mortar store, you will need a set of local keywords that feature location-specific terms. A large portion of the searches on Google are for local businesses, which means people are often on the lookout for the products and services near them. If you want to get your business ranked in the search engine, you need to integrate the right set of local keywords in your content.
Digital Geeks has ample experience and the necessary skills it takes for your company to grow in the competitive local market. We ask you to share your current location and the area you’d like to target. We identify your audience and gather information about the businesses located in your area. Our goal is to help you find keywords that resonate with your brand and is easy to find on Google. We follow the steps mentioned above for local keywords and zero in on the best and least competitive keywords for your business.
Long-tail Keywords
There are over a billion websites on Google that provide plenty of useful information. However, this brings quite a few issues for webmasters. You need to choose your keywords carefully, as there is a high chance the short keywords you are inserting into your blogs and other pages might already have high competition. We are not saying you shouldn’t use competitive keywords, but the more detailed keywords you use, the higher the chances your content will rank higher on Google. Even if the long-tail phrases do not draw a significant amount of traffic, they increase your conversion rates drastically.
For example, if you target the keyword “shoes,” you will receive organic and inorganic traffic, meaning people searching for this keyword may not necessarily be looking to buy shoes. However, if you target long-tail keywords, such as “buy women sport shoes under $200”, you will attract traffic that’s interested in buying your product. That’s why our team focuses on the long-tail keywords that are highly likely to bring a large volume of organic traffic to your website.
Find Out the Keywords Your Website is Ranking for
Keyword research is about finding a set of keywords that can get your content ranked on the first page of the search results. It’s also about increasing your conversions. The more specific keywords you choose for your website, the higher your conversions will be. Remember that your goal is to drive organic traffic and not just a bunch of random people.
Our team scans your website and creates a list of the keywords you are already ranking for. We research these keywords and check whether or not they are relevant to your brand. Based on this, we come up with innovative and impactful phrases that you can target for your next blogs and other web pages. That’s how our team works and helps you discover the right keywords for your website.
Only White-Hat Keyword Planning
The days when websites stuffed with unnatural keywords ranked on top of Google are long gone. Today, the algorithm is quite strict. You are wrong if you think you can get your website ranked for the misspelled keywords or a keyword-stuffed post.
There’s no denying that people misspell keywords when looking for the required products and services on Google. However, that doesn’t give you a reason to use keywords with typos intentionally. Not only will that hurt your brand’s image, but it will lower your search ranking. Google automatically shows suggestions for misspelled keywords. We understand this and implement the white-hat keyword planning technique to use the best and accurate keywords for your website.
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